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Koichi Yamamoto’s blog: Here come the Innovation Lions @Cannes Lions

Koichi Yamamoto, Dentsu There is still a day for Festival to officially begin but one of the first attractions this year,  presentations for the inaugural Innovation Lions, have already started. For...

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Koichi Yamamoto’s blog: Quenching the ‘Innovations’ thirst @Cannes Lions

Koichi Yamamoto, Dentsu The Festival has now officially begun but for those interested in the newly launched category of Innovation Lions, it was the second day of back to back presentations, which...

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Koichi’s blog: Moving towards true crossroads of creativity & tech

Koichi Yamamoto, Dentsu The scope and depth of the role of technology at Cannes Lions International Festival of Creativity keeps on increasing, and the use of technology is an integral part of many of...

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